That’s Hollywood gloss for “Dead Celebrity”.Well, maybe you can…

A venture that uses the DNA from Marilyn Monroe, Michael Jackson and other dead celebrities to mix up personality-driven fragrances is getting more than a whiff of publicity – but if you’re expecting a touch of “Marilyn” to make you smell like the real Marilyn, you have no nose for science.

MyDNAFragrance’s “Antiquity” line of perfumery appears to be the latest marketing gimmick driven by genetics, along the lines of DNA art, protein-coded music and (heh, heh) celebrity DNA samples.

A venture that uses the DNA from Marilyn Monroe, Michael Jackson and other dead celebrities to mix up personality-driven fragrances is getting more than a whiff of publicity – but if you’re expecting a touch of “Marilyn” to make you smell like the real Marilyn, you have no nose for science.

MyDNAFragrance’s “Antiquity” line of perfumery appears to be the latest marketing gimmick driven by genetics, along the lines of DNA art, protein-coded music and (heh, heh) celebrity DNA samples.

MyDNAFragrance can do the same thing with your own DNA, as NBC’s TODAY Show pointed out last year.

One of the most interesting parts of the process has to do with the source of the celebrity DNA. It turns out that the analysis was done on historical hair samples held by the University Archives’ John Reznikoff, who also deals in collectible documents. Reznikoff is said to have the world’s largest collection of celebrity hair - including clippings from Abraham Lincoln, Napoleon and moonwalker Neil Armstrong.